We believe that

“good enough”

is not enough

We aim to fill the gaps in individuals’ training and coaches’ education, offering something more.

Being aware of the life-changing potential that training has, both from a physical and psychological point of view, we have decided to merge our expertise and offer a new service.

Our goal is to improve people’s lives, help them exceed their own expectations, and become the person they aspire to be.

  • Co-Founder

    L-3 Certified CrossFit Trainer

    A figure with immense knowledge and experience in the fitness industry, who has achieved success through hard work and dedication over the last decade.

    He has played a major role in the opening of various CrossFit Boxes, working as a head coach, box manager, and master coach internationally. His sharp mind and passionate drive always striving for self-improvement, has led him to travel the world, attending and delivering courses throughout Europe, the USA, and beyond.

    His vast experiences have given him the insight and expertise to create personalised experiences that help coaches and athletes unlock their potential.

  • Co-Founder

    Practitioner Psychologist

    Healthcare Professional CrossFit L-1

    A highly trained Practitioner Psychologist who brings to the program an unparalleled creative approach, built through a relentless dedication to her professional development and a varied array of expertise accumulated by working across multiple contexts.

    Her psychological interventions are supported by the coherent integration of tools and techniques from multiple evidence-based approaches, to provide person-centred care built in collaboration with her clients.

    With a passion for research and having experienced the life-changing effects of CrossFit, she has conducted scientific studies about this sport, identifying its psychological benefits and challenges, as well as gaps within the industry.